You can, therefore, make the argument that insurance companies capitalize on safety and secure, instead of uncertainty and death. Rest assured that with a life cover the family that you have will still be taken cared of even though that you are not with them. In having safety and security, is it really needed?

Regarding Maslow’s hierarchy of needs, it says that safety and security are what people needs most the second prior to the first one. According to this time-tested theory on human motivation, to be safe is man’s second largest and most fundamental need, next to the basic physiological need of eating, drinking, sleeping and breathing. Being human means that man longs for safety, whether it is safety in his body, his home, his properties, his job, his family and even in the principles he believes.

If safety in concerned, then for a human being it is a fundamental idea. Ancient people also knew about safety, which is why they have made caves and trees their homes and that they have learned to build houses utilizing the things that they could find. Then came the time when they created cities, communities and even civilizations.

Maslow's theory of motivation also proposes that in the absence of safety, people go through trauma or major stress. Man experiences the absence of safety in times of war, natural disaster, violence, child abuse, economic crisis and poverty. When these things happen, man would long for safety as much as he would for water and air.

Through life insurance coverage, loved ones can be safe and secured. Love comes next in the hierarchy of needs. Based on Maslow, love can be obtained from the family, through friendship and through sexual intimacy.

People need to feel loved and have a sense of belongingness. When acceptance is not present in the family or society, one would have the tendency to do crimes and rebel in the society. A behavior like this is evident in teens and kids.

As a human being, we must know that there are people that we can count on, who respects us and gives value to us. Acceptance must always come from the family, children must know that they belong to their own family because if not they will find someone that will. The sense of belongingness can be from friends, colleagues, organizations, sports clubs and much more.

Having life coverage, a need such as this will not be taken for granted. If ever you have left your family, this will ensure that they will still be okay. It evokes the feeling that your child has the idea of what a family is and why is it important to be accepted.

This will make sure that once you have passed on, the loved ones that you left will be in good condition. It evokes the feeling that your child has the idea of what a family is and why is it important to be accepted. Regarding the needs of each individual, two of it has been given.